Less than a quarter of CMOs have an ‘effective’ relationship with CIO
Only 23% of companies have ‘very effective’ working relationships between their CMO and chief information officer, according to a new report by the CMO Council and KPMG.
The report suggests the ability to unearth actionable data insights and improve the customer experience through marketing technology (Martech) has “never been greater”, nor more fundamental to meeting both CMO and CIO objectives.
Some 60% of those CMOs in ‘very effective relationships with the CIO’s IT team had a multi-year strategic plan for martech, compared to 29% of CMOs in ‘effective’ relationships.
Meanwhile, 48% of CMOs in ‘very effective’ relationships with IT have an equal partnership, compared to 21% of CMOs in ‘effective’ relationships.
The report is based on a survey conducted over the spring of this year with over 200 marketing leaders across 12 industries. In-depth interviews were also conducted with executives at PayPal, Comcast, GE Healthcare, Salesforce (Tableau), Fidelity Investments, Autodesk, and eBay.
Source: CMO Council/KPMG
#influencer #CMO #CIO #chiefinformationofficer #Salesforce #Healthcare #Comcast #PayPal
Comments
Post a Comment